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Title BusinessWeek CEO Insights Forum에 김정웅 대표, Discussion Leader로 참여
Source BusinessWeek Date
BusinessWeek은 서울 웨스턴 조선 호텔에서 9월 4일

Back to the Future:
Corporate Strategies for Realizing the Asian Century

라는 제목으로 국내외 CEO를 대상으로 CEO Insight Forum을 개최한다.

김정웅 대표는
Winning in the Attention-Deficit Economy: Marketing for Mindshare

세션의 Discussion Leader를 맡아, 정보화 사회에서의 새로운 마케팅 믹스라는 주제로 발표를 한다. Panel로는 Fidelity Investments, Hong Kong의 대표인 Selina Chong 과 Ogilvy & Mather, Korea의 백제율 대표가 참석한다.

Winning in the Attention-Deficit Economy: Marketing for Mindshare

The blurring of national boundaries and the rapid pace of technology change are transforming the global economy. Competition has been elevated to the global plane, where consumers are spoilt for choice with ever-improving value propositions. As more and more companies deal in services, rather than in tangible products, how should marketing managers approach the marketing mix? What does it take for a product to become a winning brand in fiercely contested local and global markets? As the Asian brandscape transforms, how can companies maintain customer loyalty and hold their own against near-ubiquitous global brands? This session will focus on the challenges of creating and sustaining mindshare in today’s increasingly crowded marketplace, in which customers can even switch from one offering to another at the touch of a button.

Discussion Leader: Bruce Kim, chief executive officer, SurplusGLOBAL, Korea

Discussion Panel: Selina Chong, executive director, Fidelity Investments, Hong Kong

Jeyul (Jay) Paik, president, Ogilvy & Mather, Korea