This large industrial space with a steely backdrop of our semiconductor equipment facility could be the perfect backdrop for a high-fashion photo shoot.

  • SG Live
  • 2021-10-29

The large industrial space with a steely backdrop of our semiconductor equipment facility could be the perfect backdrop for a high-fashion photo shoot.

Ft. Esquire November Edition

 A couple of weeks ago, our marketing team received an unexpected call from one of the most famous men’s magazines called Esquire, who asked whether they could visit our cluster for their upcoming photo shoot. A few days later, we welcomed Model Kyung Jin Park with a crew from Esquire magazine and several luxurious branded bags from Balenciaga! YAY!

No one expected that our used semiconductor equipment could match so well with high-end fashion! Many of our assets bring a unique, and extraordinary atmosphere and synergy to the space. 

SurplusGLOBAL relocated our headquarters from Osan to the world’s largest pre-owned semiconductor equipment depot with a floor space of 68,317m2 in Yongin last August, and started to promote the space as an industrial studio for fashion shoots. SurplusGLOBAL conceived an idea for the building and community that helps employees and customers connect in new ways.

We see this as a unique marketing opportunity. 

SurplusGLOBAL’s culture is an important asset in helping position itself as a flexible, innovative, and easily adaptable company. Ultimately, it aims to shed the popular image of a semiconductor company's as stodgy and inaccessible by adding a flair for being vibrant, fun, and interesting.

With the Semiconductor Equipment Cluster zeroing in on collaboration – and setting new trends in high fashion – SurplusGLOBAL has taken an innovative step toward re-branding its business. At the same time, fashion images like those in Esquire could raise the profile of the used chip equipment industry.  

Venue: SurplusGLOBAL Semiconductor Equipment Cluster

Model: Kyung Jin Park

Organizer: Esquire Korea

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Used and refurbished semiconductor equipment marketplace | SurplusGLOBAL

SurplusGLOBAL, Inc. | 56, Seochon-ro, Namsa-eup, Cheoin-gu, Yongin-si, Gyeonggi-do, 17118, Korea | Tel: +82-31-728-1400 Fax: +82-31-728-1401

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